Sarah Wilcox's Marketing Blog

 MBA 6101- Class Overvie w As I finish up my last assignments for MBA 6101: Digital Branding and Marketing, I wanted to share my thoughts on my takeaways. I initially thought the class was going to be all about social media and digital advertising, but I was pleasantly surprised to see much more content than that. Through this course, I learned about quantum computing, importance of artificial intelligence, and marketing strategies. This was done through textbook reading, creating blogs such as the one you are reading now, and hands on experience by running my own ad campaign. Alot of these topics tied back to my day job where I help businesses improve their supply chains; part of that is their online order process and how to increase revenue. From my hands on experience with running an ad campaign, I now know what my customers are going through and how challenging it can be to drive traffic back to a website. I also learned about the importance of quantum computing and artificial ...