Week 3-MBA6101- Minimedia

 Exploring Mini Media

When I think of the word "media", I automatically think of radio and television. The word has a technology reference to it, so I just naturally tie it to some of the original forms of technology that media was displayed on. Today, media also expands to billboards, social media and search engines. There is another element that some forget about when it comes to media in marketing. the mini media. Mini media refers to writing personal letters, sending postcards, telemarketers, distributing handouts, running ads in movie theaters and making business cards. These are often forms of advertisement that businesses forget about, meaning that it is has become easier to get attention doing it because of the lack of competitors. 

Jay Conrad Levinson explains in the book Guerilla Marketing, that Mini media should be maxed out in any marketing campaign. Some examples include sending emails because it is the fastest way to communicate with customers and buy ads in magazines, newspapers and local television because they are less expensive than in years past. Mini media marketing is primarily done by small to medium sized businesses due to marketing budgets. 

While mini media has its pros of being less expensive and fast to implement, it can also be hard to measure and track its success. With newspaper and television ads, it is hard to measure how many sales were driven from those ads, unless a promo code is used for tracking purposes. It is something for a company to take into consideration when it comes to their marketing strategy. To me, the best of both worlds would be to utilize digital marketing because it can be done inexpensively, quickly and can provide the proper analytics to measure.